Brutally honest brand feedback

Find out what strangers really think.

Paste your website or social profile. Get a savage, useful AI teardown of your positioning, message, and first impression—then share the damage.

The no-fluff promise

Sharp, not shady.

Public inputs only

We assess what a stranger can already see on the link you submit.

Specific over generic

Every roast targets your actual positioning, copy, and first impression.

Jokes with a job

The punchlines expose problems; the takeaways help you fix them.

The pressure test

Three steps between denial and clarity.

Built for founders and marketers who need an outside read before they spend another week polishing the wrong idea.

Drop the link

Paste a public website or social profile. No questionnaires, strategy decks, or polished pitch required.

Get the stranger test

Brand Roast reads what is actually there, then calls out fuzzy positioning, forgettable claims, and trust gaps.

Steal the useful bits

Turn the teardown into sharper messaging, practical next moves, and a shareable result built for the feed.

An illustrative sample

Savage enough to share. Specific enough to use.

This anonymized example shows the format—not a real customer result or a promise of a particular outcome.

A clear first-impression verdict

Evidence tied to what appears on the page

A practical rewrite or next move

Sample roast · Illustrative

First impression

Verdict: the homepage is wearing a trench coat indoors.

“We help ambitious teams thrive” says absolutely nothing—and it says it with confidence.

What a stranger sees

A polished service, an unclear audience, and no reason to believe the promise before the scroll gets tired.

Fix this first

Name the buyer, outcome, and proof above the fold. Replace the adjective pile with one measurable reason to care.

Screenshot-worthy line. Actionable next move. No fake certainty.

Pricing without the smoke

Take one hit. Or keep testing.

Your first roast is free and needs no card. Payment starts only if you choose Roast Pro after the free experience.

Free Roast

One honest first impression. No card required.

One quick brand teardown
Core positioning verdict
Shareable result

Paste your link

For repeat offenders

Roast Pro

For founders testing pages, pivots, and campaigns after their free roast

$19 / month

Start with your free roast

20 roasts each month
Deeper message analysis
Actionable rewrite prompts
Saved roast history
Clean share exports

Before you submit

Fair questions. Blunt answers.

Your blind spot is showing

Better a roast now than a flop later.

Drop your link and get the outside perspective your group chat is too polite to give you.

Paste my link